Authoring at Scale: How IMA Built a Competency Framework That Moves at the Speed of Market Demand


Learn how the Institute of Management Accountants transformed their learning operations from a highly manual, time-intensive process into a scalable machine that publishes up to 50 courses per day.

In this virtual roundtable, Emily Masterson (Strategic Design Lead) and Eric Regnell (Curriculum Innovation Specialist) from IMA share the strategic framework and practical systems that enable their team to respond to market shifts within days—not months.

Key Takeaways

  • Start with a Clear Plan: IMA built a framework that defines what accountants need to know—no more guessing what to teach

  • Build Small, Reuse Often: Break courses into bite-sized pieces that can be mixed and matched into different learning paths

  • Move Fast: Launch courses in weeks, not months. Some courses are built in just an afternoon

  • Use the Right Tools: Stick with tools like Articulate and templates so your team stays consistent and doesn't reinvent the wheel

  • Automate the Repetitive Work: Use APIs to publish dozens of courses at once instead of uploading them one by one

  • Organize Your Content: Managing 500+ courses is messy—hear how IMA keeps everything organized and findable

Who Should Watch

  • Learning leaders managing growing course catalogs

  • Instructional designers wanting to move faster without losing quality

  • Curriculum teams struggling with content organization and reuse

  • Organizations considering micro-credentials or atomic learning architecture

  • Anyone who's asked: "How do we scale course development with a lean team?"

What to Expect

Real, practical wisdom from IMA's years of platform experience—including what's working brilliantly, lessons learned the hard way, and the ongoing challenges they're solving right now. This isn't a polished case study. It's a working conversation with peers who've done the work.