Learn how an influential research and advisory firm got quick time to value and more certifications earned with bite sized content

Increase user engagement, year over year, by creating more bite-sized content which ultimately allows the users to get their certifications sooner. This shortens the time to value for the user to start leveraging the skills they learned.

Flexible Learning Paths. When the new feature, Flexible Learning Paths, came out, it helped this organization achieve their end goal. This feature enhancement was due in part to the client’s suggestion that was captured in the Community! It really helped with efficiencies in developing the program.

In order to achieve the overarching goal, the company needed to provide shorter-burst, fully on-demand courses to their learners in their flagship product. All while allowing them to stack their course completions toward earning a full Certification credential. How was this actually accomplished?

• Created short form content: Chaptered content into smaller version courses by topic.
• Certifications vs. Upskilling: Using Thought Industries to showcase certifications for their flagship product as well as offering upskilling training for the same users, should learners want to consume additional content that's not required for the certification.
• Admin team alignment: Using the same framework to build the content and learning paths.

The team developed content within learning paths to get to their goal of modularizing the content, while still keeping learners on track.

• Learning Paths with flexible learning path enhancement
• Certifications
• Learner Notifications

This organization set up flexible learning paths (with content type of “Certification”) so that learners can take milestones in any order. They leveraged the copy function in existing milestones across learning paths and allowed learners to expand and collapse milestones to keep them focused on their learning journey.

They also set up learner notifications to remind learners to complete the content they have started and not started to get to that time to value proposition. On top of that, the company provided a “tip of the week” and “prepping for final exam” emails to bring users back in as well.

Kim Farag

Senior Customer Success Manager