In today’s fast-evolving landscape, customer education isn’t an afterthought - it’s a strategic lever for unlocking product adoption, accelerating market expansion, and maximizing customer lifetime value. The question is, how do you make it part of your customer segmentation strategy?
Watch the conversation with Alicia Fontaine, Sr. Director of Product Marketing at Thought Industries, and Vicky Kennedy, Founder and CEO at Echtus.
What We’ll Explore:
Segmentation Is Strategy:
While your business segments by product, territory, and revenue, failing to apply the same rigor to customer education is a missed opportunity. Learn why targeted learning experiences are now non-negotiable for growth-focused organizations.
Align Education with Business Objectives:
From launching new features to entering new markets and driving retention, mapping educational programs to strategic segments is essential for moving the needle on your most important KPIs.
Make Learning Real, Relevant, and Actionable:
The faster your customers realize value, the faster your business grows. Get practical frameworks and tips to deliver education that meets customers where they are—so every learning touchpoint becomes a driver of ROI.
Shift from Support to Strategy:
Move beyond reactive support. Discover how a strategic approach to customer education can transform the way you prove - and realize - business impact.