Training that Pays: Prove ROI or Get Left Behind!
Customer training drives adoption, loyalty, and long-term success - but let’s get real: can you prove it’s driving revenue?
Alicia Fontaine, Sr. Director of Product Marketing at Thought Industries, and Julie Cochrane, VP of Global Education Services at Charles River Development share proven strategies to turn learning into revenue - and get the credit it deserves.
What We’ll Cover:
Follow the Revenue:
Tie training to retention, expansion, and advocacy, and you won’t just boost Customer Lifetime Value — you’ll prove education is driving the bottom line.
When to Charge and How to Price It Right:
Pricing isn’t just revenue, it's perception. Discover the strategies for monetizing content without losing impact.
Make the Case:
Money talks, and so do results. Demonstrate the ROI of customer training and secure the investment needed to accelerate your impact.