The book, co-authored by Thought Industries executives Barry Kelly, Chief Executive Officer, and Daniel Quick, Senior Vice President, Learning Strategies, is based on the experience of the authors and the company in helping businesses design, build and manage customer education programs and measure their impact and returns.“Customer education is the ideal way to build enduring customer relationships,” Kelly said. “In The Customer Education Playbook we show businesses how to engage with customers throughout their lifecycle so they are better informed about your product pre-purchase, take less time to onboard and reach time to value, and fully engage with your product long-term to improve renewal rates and provide genuine advocacy for your brand.”Daniel Quick, Thought Industries SVP of Learning Strategies and Co-Author of ‘The Customer Education Playbook’The book outlines a 12-step process for building customer education programs that create value by streamlining trials, expediting onboa